This one is a classic. How would you like to be the IP lawyer defending "McDnoald’s, a Starbucks-style coffee shop called Bucksstar Coffee, and a wannabe Pizza Hut called Pizza Huh."
Of course, you are in Nanjing....Can you imagine going to a whole mall of knockoffs? I'd probably get a kick out of it. I could buy a Folex watch! Seriously, though -- if it is a goof or a parody that is one thing. But there are also major branding and retail issues with this type of stuff, and a whole mall of knockoffs seems to take the illicitness right out of it and tries to legitimize it. That probably takes some of the fun out of it for shoppers.
(Apologies to the blog where I saw this first -- just cannot find the link.)
