Most financial advisers know who their target audience and current
customers are, but some still struggle to come up with the best ideas
for marketing for financial services. While marketing is not a highly
specialized business concept, there are techniques you can use to cater
your marketing efforts to marketing for financial services.
Cater to a Priority List
Business prospects are not the same and can be hot, warm or cold in
their abilities to convert leads to business. To increase your chances
of converting prospective customers into repeat clients, you will need
to prioritize your prospects' lists to determine those that are most
promising. The next step involves creating a drip marketing campaign to
send direct emails, monthly newsletters and periodic information to the
people on the €hot€ list. This does not mean that your marketing for
financial services will not target individuals on the warm and cold
lists but it will be less frequent than the contact you make with people
in your €hot€ list.
Sponsor Financial Events
Consider sponsoring high-profile financial events that target
customers are likely to attend. This marketing for financial services
technique helps to align your business with events that are important to
clients. When you sponsor high-profile events, be sure to invite your
top tier clients. This helps to direct your prospects' attentions
towards your name and business, while also assuring your clients that
their decision to do business with you was the right one.
Position Yourself as an Expert
Host speaking engagements and talk about relevant topics for your
audience. You may invite complementary professionals to speak on these
events as well. Be sure to invite your top-tier clients and prospects to
these events. A speaking engagement is an effective marketing for financial services
because it allows you to market your expertise in the field because
clients are more relaxed when experts manage their finances. You can
sell your services to existing clients and land new ones through
speaking engagements.
Host a Financial Radio Show
Host a weekly or monthly Internet-based radio show that discusses
financial issues, problems and solutions. Use the show to offer your own
financial advice as well as interview other professionals in the
financial management industry. Invite listeners to call in or text in
their questions and problems and then answer them live on air. In
addition, you can record the shows and distribute them on Internet
podcast distribution sites and radio sites to help attract more
listeners and drive more business to your site.
Networking and Member Organizations
Word of mouth has always been one of the most popular marketing
techniques in the business world. It is best employed by joining local
business communities and attending business events in your locality to
mingle with potential clients. Your target customers determine which
business events to attend. Local business events offer opportunities for
you to relax with prospective clients and do a little relationship
marketing. Attending charity events, sitting on boards or committees and
attending local community events offer opportunities for you to network
with potential clients and inform them about financial services offered
by your company.
