As a business owner you might know your target customer, your Unique
selling product (USP) and your customers interest, but where you do need
help is how to pull those numerous relevant customers to explore your
product and finally buy it. This is where lead generation services UK
can help. They help devise a perfect lead generation campaign for
companies according to their requirement and boost high levels of lead
traffic being generated through various aspects of the campaign. Let's
look at the multiple methods used by lead generation services UK to
yield the highest lead conversion rates:
€ An effective Landing Page: Most of the times, lead generation is defined to simply aim at pulling heavy visitor traffic to your website, but limiting lead generation to just this would be grossly incorrect as this is just a small part of it. Just imagine what would it be like to direct numerous visitors to your website and then not converting them? Meaningless right? Lead conversion is top priority for a lead generation campaign and your website's landing page can be the star source of lead conversions. Your landing page must be short, have appealing color theory and page elements that will produce maximum conversions. Make sure the language on the landing page is in tone with the language in your ads.
€ Track your Ad: If you plan to put the same ad on all media, it's a bad idea. You need to work with options and keep scope of improvement, ads can simply go unnoticed if not put up effectively. In order to improve your lead generation campaign's performance, you must analyze which ad produces higher number of leads. Use Google Tracking links to track your ads, and tag each ad individually, so that you can tell which of your ads are leading to the highest levels of conversion. And once you have this information, try to reproduce those ads, testing both images and text and see the results.
€ Targeted ads: Designing the right ad and then placing it on the right medium targeted on your relevant customer group is like hitting the bull's eye. One of the most popular online ad medium is Facebook. These Ads can be targeted on specific type of audience depending on their demographic like education, interests, gender, lifestyle etc. The more you know, the more you can target, and the better your results will be. Once you put your ad up there and it starts working for you, keep analyzing which demographics give you the best conversion rates.
After having done all the analysis and improvisation, the worst thing you can do to your campaign is not following up with a lead in a timely and appropriate manner. Make sure you put a lead management process in place which is efficient and stays on top of things. You prospective customer doesn't have the patience for your process that takes a day or more.
€ An effective Landing Page: Most of the times, lead generation is defined to simply aim at pulling heavy visitor traffic to your website, but limiting lead generation to just this would be grossly incorrect as this is just a small part of it. Just imagine what would it be like to direct numerous visitors to your website and then not converting them? Meaningless right? Lead conversion is top priority for a lead generation campaign and your website's landing page can be the star source of lead conversions. Your landing page must be short, have appealing color theory and page elements that will produce maximum conversions. Make sure the language on the landing page is in tone with the language in your ads.
€ Track your Ad: If you plan to put the same ad on all media, it's a bad idea. You need to work with options and keep scope of improvement, ads can simply go unnoticed if not put up effectively. In order to improve your lead generation campaign's performance, you must analyze which ad produces higher number of leads. Use Google Tracking links to track your ads, and tag each ad individually, so that you can tell which of your ads are leading to the highest levels of conversion. And once you have this information, try to reproduce those ads, testing both images and text and see the results.
€ Targeted ads: Designing the right ad and then placing it on the right medium targeted on your relevant customer group is like hitting the bull's eye. One of the most popular online ad medium is Facebook. These Ads can be targeted on specific type of audience depending on their demographic like education, interests, gender, lifestyle etc. The more you know, the more you can target, and the better your results will be. Once you put your ad up there and it starts working for you, keep analyzing which demographics give you the best conversion rates.
After having done all the analysis and improvisation, the worst thing you can do to your campaign is not following up with a lead in a timely and appropriate manner. Make sure you put a lead management process in place which is efficient and stays on top of things. You prospective customer doesn't have the patience for your process that takes a day or more.
